Borders Launches the Kobo eReader and New eBook Store (Source: TechCrunch)

Borders just announced that they're selling the Kobo eReader, an $149 ebook touted, by Wired, no less, as a Kindle killer. This device isn't formally Border's only ebook reader. Instead, they will sell multiple readers online and in stores and the real news is that they're creating an ebook store that will act as their default spot on the interwebs for ebooks and content.

If you pre-order - and you probably don't want to - you'll get your Kobo by June 17.

While I doubt the Kobo will sell at all, the more compelling offering is Borders' ebook store featuring "a million titles" with apps for the iPhone, Blackberry, and Android as well as the iPad. While I'd prefer all my content in one place on each of these devices - an overarching umbrella ebook app, perhaps - having a bit of overlap is always fun and some stores - Apple's for example - are missing large parts of the catalog due to rights reasons. Regardless, it's nice to know Borders is no longer absolutely irrelevant in the world of ebooks.

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